This course introduces the basic principles of social marketing. Social marketing encourages positive behaviour change to enhance the lives of individuals, those around them, their communities, and/or the environment. This course offers a practical introduction to the core principles of social marketing, using marketing tools to promote positive behaviour change. Whether the goal is improving individual well-being, strengthening communities, or protecting the environment, social marketing provides a powerful framework for making a difference.
- Teacher: Debra Basil
- Teacher: Makayla Koshuta
- Teacher: Janelle Marietta
- Teacher: Razeen Mujarrab